PPC Advertising Services
With more than 12 years of experience, SEO Freelancer can help you create and manage tailored campaigns on all paid advertising and social platforms.
Get tangible results from effective PPC Advertising Expert
PPC is a high-impact, measurable method of generating leads or sales online, but only if you get it right.
As a paid search agency, our team has over 12 years of pay-per-click advertising experience and generates a healthy ROI for a wide range of clients in competitive industries including finance, insurance, travel, local business, and gaming.
Your customers are at the heart of our PPC strategy and interact with up to 3-4 screens during a purchase cycle. Our paid advertising specialists have been working on mobile and multi-screen devices since 2009, so we have years of experience creating device-specific campaigns based on your customers’ purchase cycles and business goals.
PPC services in Delhi, India
The best PPC campaigns require an ongoing, future-proof plan.
Understand you, your competitors, how users search for your products and services on Google and Bing and the devices they use in the purchase cycle.
Structuring the campaign
We optimize your campaign structures from the start, ensuring that we can quickly and easily identify the best performing segments of the campaign and can effectively channel your budget to them.
Landing page and ad copy test
We optimize ad text and landing pages for your goals to make sure your new leads have a consistent experience. We constantly test ad text and landing pages for the best results.
Remarketing and segmentation
Using targeted and targeted audiences, we’ll use remarketing ads to drive past visitors to your site and keep your business on top.
Results-Oriented PPC campaigns
Our in-house team runs PPC campaigns across numerous industries and has a proven track record in:
- More efficient use of the budget
- Improve your Google Adwords quality score
- Write effective ad copy
- Search by keywords
- PPC landing page optimization
- Conversion setup and monitoring
- ROI report
- We will take the time to get to know you, your business, and your goals to ensure we get results.
If you are already running an existing PPC campaign and looking to improve its performance, or if you are considering a new campaign, at Tecmark we can make PPC advertising on Google and Bing work for your business.
PPC Consultants in Delhi, India
We don’t just tell you what to do and provide you with a list of inexplicable solutions. Our PPC consulting service is all about giving you the best paid search experience to help your business grow and help you get the most out of your advertising budget.
We take a collaborative approach to our work with you to help you understand how we structure PPC campaigns, how they go, and where your money is going, so you can make successful and scalable decisions for your business.
With paid search tips, you can:
Get an understanding of the obstacles in your campaigns and how to overcome them.
Understand PPC Keyword Research and Research Intent
Discover best practices to increase campaign effectiveness
Have a highly effective and scalable PPC campaign structure to help you grow your customer base
Get ongoing support and clear communication at all times
Why work with SEO Freelancer?
Unlike many other PPC agencies in Delhi, india, we act as an extension of your brand. This means knowing how good the ROI looks to you and understanding how the new goals will affect the next stage of your paid search campaign. Our data-driven approaches are based on your business needs and are agile without compromise.
Our work is always focused on one goal: conversions. As your paid advertising practices and business goals evolve, we’ll make sure the two are aligned.
And if something doesn’t work, we’ll tell you. We are brand partners, not “yes” people. SEO Freelancer focuses on getting the most out of your investment, whether it’s a one-time project or paid ongoing research services.
When it comes to PPC advertising, it is not uncommon to think: Bing Ads and Google Ads. Other than that:
- Which platform has the greatest reach?
- Is Bing less expensive?
- Which one has the greatest segmentation capacity?
- Which one will produce the most conversions and profits? While many PPC advertisers view the two platforms as competitors, they actually work better together. Google certainly has the largest share of the search market, but Bing advertising should not be forgotten. Instead of Google Ads versus Bing Ads, marketers should think about Google Ads plus Bing Ads.
Let’s take a look at the relationship and dynamics between the two powerful ad platforms; above all, what is the best way to use them together.
The difference between Google Ads and Bing Ads
The concept behind both platforms is the same. Both are pay-per-click advertising platforms designed to help businesses reach specific audiences, generate traffic, and increase revenue.
At the same time, each platform has specific characteristics and advantages, which make it unique and advantageous over the others.
Here’s a tip on each platform before highlighting the differences between the two.
Google Ads consists of two ad networks:
The Search Network – Advertisers create text ads to display on the search engine results page (SERP), example below
Display Network: Advertisers create display ads that appear on a large number of websites on the Internet.
Bing, which is owned by Microsoft, has three search engines: Bing, Yahoo, and AOL, so when you advertise on one platform, your ad appears on all three. This opens campaigns to search engines on all sites owned and operated by Bing, Yahoo, and AOL, as well as on several partner sites:
Bing Ads and Google Ads
Let’s see how Google Ads and Bing Ads compare on some basic elements, such as display URLs, descriptive text, keywords, and click-through rate.
Both Google and Bing show visible URLs below the ad title. Bing highlights visible URLs in bold. Google Ads does not:
Previously, Google allowed two separate description lines limited to 35 characters each, and Bing offered one line with up to 71 characters. Now both Google and Bing allow 80 characters in a longer description field.
Both Google and Bing offer a keyword search tool, broad match, and negative keyword targeting. The main difference between the two platforms is that the volume of keyword traffic is much lower on Bing.
Click for Ratings
Because Yahoo and MSN offer financial ratings, Bing ads tend to have higher CTRs for both the search and financial services shopping verticals. This is because they offer a lot of financial and buying resources, and ads in those search verticals on those platforms reach highly interested prospects, receive more engagement, and have a higher CTR.
This list does not mention scope or cost, two of the essential factors to consider when choosing an advertising platform. This is because we believe your sections are deserved.
Scope: Bing Ads and Google Ads
Google is known to have dominated the search engine market and therefore has a higher search volume and greater reach. They are by no means the only search engine worth investing in. The Bing network is also growing rapidly. Just take a look at the numbers:
Bing now has 34% of the global desktop search engine market share
5.4 billion monthly searches are performed on the Bing network.
136 million unique search engines use the Bing network
More importantly, Bing Ads reaches 63 million users that Google AdWords cannot. So if you are not using Bing Ads, there are a lot of missed opportunities.
In addition to greater visibility, Bing enables advertisers to reach a broader and more educated audience. As the pie chart shows, nearly 40% of the Bing network is between the ages of 35 and 54, and nearly three-quarters of Bing users are over 35:
Additionally, about a third of the Bing network has a household income of more than $ 100,000 and almost half of the network has a household income of $ 75,000 or more:
The point here is that even if your ads reach more people and have higher search volumes, Bing allows you to reach an even wider audience, a specific demographic of customers, and produce even better results than AdWords alone.
Cost: Bing Ads and Google Ads
What Bing lacks in volume, it definitely makes up for in performance. While budgets vary by industry and advertiser, one digital marketing agency in particular found that Bing only invested between 20% and 35% of the equivalent of its AdWords campaign:
Google vs bing advertising
This example is possible because Bing PPC has much less competition for offers from advertisers. So clicks are cheaper and advertisers get more for their money.
According to ReportGarden, the CPC averages $ 7.99 in Bing Ads and $ 20.08 in Google AdWords:
In fact, the average cost per click in Bing Ads can be up to 70% lower than in AdWords. A search engine study found that in the auto industry, CPCs were 32.5% lower in Bing PPC than in Google and in the insurance industry by 59.2%.
When comparing the costs of each advertising platform, it is important to remember that Bing and Google do not always get the same traffic. In some cases, the CPC for Bing Ads is lower, but the quality of the traffic is also lower, so advertisers end up paying more for a conversion than AdWords. However, the reverse can also be true: with the right traffic, Bing PPC can generate more sales and with a lower CPC. Fortunately, because the competition on Bing is less, it’s easier to get the traffic you need at a low cost, which translates to better ROI.
Additional benefits with Bing PPC
Bing Ads isn’t just about extended reach, an older demographic, higher revenue, less competition, lower CPC, and potentially better ROI. Other benefits come into play.
Import your Google Ads campaign
After creating a Bing Ads account, the platform offers advertisers the ability to directly import their existing Google AdWords campaigns into Bing Ads. In just a few clicks, your campaign is up and running without having to re-create everything from scratch:
More granular control
Bing offers more detailed targeting at the ad group level. While Google allows advertisers to set network settings, placement, language, ad scheduling, and ad rotation at the campaign level, ad groups are limited to campaign-level settings. Bing Ads, on the other hand, also allows adjustments at the ad group level. Bing also allows advertisers to assign different ad campaigns to different time zones, a feature that AdWords does not offer.
Improved device targeting
Bing Ads has outperformed Google AdWords with device targeting, due to the limitation of mobile ad targeting with AdWords. Bing allows advertisers to target specific audiences based on device type and operating system. It also provides the ability to not show campaign ads on desktop computers, when you only want to target your ads to mobile device users.
Like AdWords, Bing PPC gives advertisers the opportunity to add additional information that can persuade search users to click. These additional links can range from pricing, demos, content downloads, free trials, and more. Not all paid search ads are guaranteed to show sitelink extensions, so when they are displayed they attract more user attention because the general ad is much larger than others in the SERP list.
Bing is completely transparent in disclosing details about its search partners, allowing advertisers to see exactly where their traffic is coming from. The platform provides detailed reports on the performance of each search partner in a campaign, including details on all metrics, from impressions to conversions.
Higher participation and conversion rates
Bing users who click on PPC ads tend to be more engaged with the click-through sites and landing pages they are sent to. They also convert at much higher rates. The aforementioned search engine study found that in the automotive industry, users converted at rates between 10% and 56% more than Google ads.
So should you use Bing or Google Ads?
Hopefully it has now become clear that the best digital advertising strategy is to take advantage of both platforms at the same time, as long as your budget allows.
Google AdWords may be the most important thing for digital ads, but Bing is perfect for complementing your PPC strategy and filling in any gaps in your online presence. With Bing Ads you