Local SEO Services
Local SEO Expert: for companies that want to delegate the optimization of their website to a specialized and experienced SEO consultant. Contact – firstname.lastname@example.org or +919717287859
I provide SEO services for small businesses and local businesses. These are some of the features and benefits of my services:
- Ranking on the first page of Google.
- Attract more visitors to your website.
- Receive more calls to your office / shop.
- Convert more visitors into leads and sales.
If you would like proof of my knowledge, skills and experience, this website tops Google.co.uk for many keywords such as “SEO Tips”, “SEO Expert”, “Small Business SEO” and “Independent SEO Consultant” “.
My all-inclusive SEO service covers all stages of the SEO process, from choosing keywords to on-site optimization, content creation and backlink creation.
The price of my SEO service starts at £ 500 per month, depending on factors such as the keywords you are targeting, the strength of your competition and the quality of your website.
Let me know some keywords that you would ideally like to rank high for and / or that are some of your competitors and I’ll let you know if I can help you and provide a specific price.
My conditions are the monthly prepayment. You can cancel the service at any time.
What does my local small business SEO service include?
Keyword research and selection
What: Choose the best keywords to target your ads based on relevance, business intent, search volume, and competitiveness.
Why: Because some keywords will give you a better return on investment than others.
Technical audit and optimization
What: Analyze and optimize the technical configuration (page titles, descriptions, information architecture, internal links, loading speed, etc.) of your website.
Why: Because a technically optimized website requires less additional work to rank well than one that is poorly optimized.
What: Analyze and optimize your sales pages and calls to action to encourage more people to buy, call, email, etc.
Why: Because converting more visitors into leads and sales is just as important as attracting more visitors.
Monitoring and reporting settings
What: Install and customize Analytics software to measure KPIs and track how people find and interact with your website.
Why: Because this data shows the success of your SEO campaign.
What: Improve the quality and focus of your site’s content to make it more attractive to search engines and people.
Why: Because if search engines like your content, they will rank it higher and if people like it, link, share and buy from you.
By building links
What: Acquire backlinks, from relevant and trusted sources, to improve your site’s online authority and ranking.
Why: Because the more links to your site, the higher your search engine rankings will be.
Google+ Local for Business – What is it? Why use it? – An introduction to Google+ Local explaining what it is and what the benefits are for the companies that use it.
Adding your business to Google+ Local – A step-by-step guide detailing what you need to do to add your business to Google+ Local.
Google My Business, formerly known as Google Places and sometimes called Google Local, is a free online platform provided by Google. It serves two purposes: to help business owners increase their online visibility and to help people find and review businesses in their area. In fact, it’s the most comprehensive and accessible corporate directory ever created.
Google My Business listings are for businesses that primarily serve customers in their area, e.g. Eg Google Consultant Delhi, with examples of the types of businesses the directories are intended for; including but not limited to: accountants, builders, beauty salons, delivery boys, dentists, driving schools, gyms, photographers, recruiting agencies, restaurants, restaurateurs, electricians, real estate agents, repair shops, plumbers and lawyers.
Whenever someone uses something related to Google and searches for something that Google determines has a local intent, such as “dentists in Delhi” or “restaurant in Delhi”, links to 3 Google My Business listings will appear under a map of the area Local. . By clicking on a company’s Google My Business tab, people can see the following:
- The name, address, and phone number of the business.
- The location of the business on a map.
- Company opening hours.
- A link to the company’s website.
- Photos related to the activity.
- Business reviews left by previous customers.
- A rating of 5 for the company (based on previous customer ratings).
Local SEO Tips and Tricks: A list of tips that all local businesses looking to improve their rankings should implement.
These local SEO tips are for businesses looking to improve their visibility in local search results, which are what Google lists 3 local businesses and a map above their normal search results for.
Depending on your business and how your website is set up, you may not be able to implement all of these tips, but implementing even 75% is enough to get most local businesses to rank high in the results. of research.
Have an address in the city your ads are going to.
Without an address there, you can’t rank in local search results for that location. However, you can still rank in the normal localized keyword search results, which appear below local business listings.
Create and verify your Google My Business listing
After creating your Google My Business listing, verify your address (by entering the PIN code that was sent to you) and your email address (by clicking on the link in the email that was sent to you).
Remove duplicate listings from Google My Business
If your business name, address, or phone number is on more than one Google My Business listing, remove duplicate listings if you have the login details or report them to Google if not.
Completely complete your Google My Business file
Include your address, phone number, website URL, business hours, business category, and at least 5 photos. Lists that aren’t complete have little chance of ranking high.
Decide which page of your website you want to include on your Google My Business page.
Evaluate whether your home page, another page on your site (contacts, about us, services, etc.) or a newly created page is the most relevant in terms of site optimization (title tag, header tag, written content, etc.), to be included in your listing.
Use a local phone number
Include a phone number, with an area code associated with the city you are traveling to, both on your Google My Business listing and on the specific page of your website that appears on your Google My Business listing.
Be consistent with your business name, address, and phone number
Make sure the business name, address, and phone number displayed on your Google My Business listing exactly match the business name, address, and phone number on your specific website page displayed in your listing Google My Business.
Make it easier for people to contact you and / or find you
Put your business address, phone number and email address in a clear and conspicuous place (not requiring people to scroll down to see them) on every page of your site and add a contact form in the bar side or footer of your site.
Add a map of your business location to your website
Search for your business address on Google Maps, click the “Link” button to get the embed code for the map and include that code on your website, ideally on your website specific page that appears in your listing . Business, but if not, on your contact page.
Include your location and keyword on your website landing page
Include the position and primary keyword you want to rank for in the title, header tag, and content written on the specific page of your website that appears on your Google My Business listing.
Create a separate page on your website for each location you want to target.
If you operate in multiple locations, create a new page on your site for each one and optimize (title tag, header tag, written content, etc.) each of those pages specifically for that location.
Create a separate page on your website for each product / service you offer
Create a page that summarizes all your products / services and link that page to other pages that detail the details of one of your products / services.
Write unique content for each page of your website
Using nearly identical text (for example, simply changing the city or city name) across multiple pages of your site is more likely to penalize the entire site than a high ranking for multiple keywords.
Make sure your website looks good on multiple devices and screen resolutions
If your site doesn’t meet the expectations of common users (readable text, easy to navigate, no horizontal scrolling, etc.) on desktops, laptops, tablets, and smartphones, pay a web designer to make the necessary changes to your site’s code.
Post your business on third party websites
Get your business name, address, and phone number from reputable and licensed websites.
Get ratings and reviews on your Google My Business listing and third-party websites.
Ask customers to rate your business and leave reviews (mentioning specific services or products) on your Google My Business listing and third-party websites (Yell, Yelp, Scoot, etc.). Make sure the ratings and reviews are distributed in a reasonable amount of time and are not fake.
Respond to new reviews
Whenever a new review is left on your Google My Business listing, log into your account dashboard and respond. If it’s a positive review, thank the reviewer. If it’s a negative review, address the points made by the reviewer.
Link to your website
Create links to your website (home page and the specific page of your website that appears in your Google My Business listing) from websites that are relevant in terms of topic and / or location.
Backlinks for local SEO: 25+ ways to get other websites to link to your site to improve site trust and authority.
25+ ways to get backlinks
Create authority content
Create content, such as articles, guides, tutorials, how-tos, etc., relevant to your industry, that is better than any other content on the web on that topic. Connect with sites that link to similar content and let them know what you’ve created.
Make your content available for use by others
Add a line above / below your best content indicating that others can repost the content as long as they recognize it (via a link) as the source of the content.
Find out who copied your text
Google phrases from multiple pages of your site in quotes (eg “site phrase”) to see if some sites are using text from your site without your permission. If so, tell them they can keep using it as long as they credit you (via a link) as the source of it.
Update outdated content
Look for outdated content on your industry or local area. Offer to update the contact in exchange for credit (via a link) for the update, or create a new version for your site and contact those linking to the outdated content to inform them of the new version.
Replicate the best content from your competitors
Evaluate who your competitors link to, what content they link to, and why they link to you. If it’s content that you can play at a higher standard, do so and then contact those who link to your competitors to let them know about your new content.
Buy content from other websites
Look for content on relevant industry sites that have attracted more links. Contact the site owners to ask if you can purchase the content from them. Republish your site content and ask site owners to redirect your site’s URL to your new site’s URL.
Create content for other websites
Contact companies and bloggers with relevant (but not competitive) sites and ask to post content on their sites. Within the content, include a link to your site. You can write a tutorial, answer frequently asked questions, share research, and more.
Write for local blogs / newspapers / magazines
Whether it’s your knowledge of your industry, your local area, or something else, share it with others through an article or column on a local resource. You will be granted a byline at the beginning or end of the article that you can use to link to your site.
Create local guides / resources
Create content that is useful for your local community. For example, free wi-fi areas, family restaurants, free activities, etc. Contact relevant local sites and institutions (newspapers, libraries, etc.) to let them know what you have created.
Distribute press releases
Write press releases to share news and opinions about your business and developments in your industry. Submit them to local newspapers and industry-relevant sites and blogs.
Find out who copied your images
Use Google’s reverse image search to see if a site uses images from your site without your permission. If so, tell them they can keep using them as long as they give you credit (via a link) as a source for them.
Submit photos to other websites
Take good quality photos of everything related to your business. Contact companies similar to yours, operating in a different, non-competitive location to tell them they can use your images on their site as long as they recognize you (via a link) as the source of the images.
Create and distribute videos
People are more likely to link to videos than written content. In addition to posting them on your site to attract links, also upload them to video sharing sites, with a link to your site.
Create and distribute statistics / charts / graphs / infographics
People are more likely to link to this type of content than written content. In addition to posting them on your site to attract links, you can allow others to embed them on their own sites as long as they recognize you (via a link) as the source of the link.
Take advantage of existing business relationships
Contact the companies from which you are purchasing products / services and whose products / services you are selling. If you are making money from them, ask them to link to your site. If they are making money for you, offer to exchange links.
Provide testimonials / reviews
Connect with small businesses (photographers, designers, contractors, cleaners, electricians, restaurateurs, etc.) you have purchased services from in the last year and offer them a testimonial or review of your site in exchange for linking to your site. your site at the end of it.
Exchange links with others
Get in touch with companies that sell products or services that complement yours and suggest links between them. Ideally, you should exchange links through a blog post rather than a “link” or “partner” page.
Highlight the influencers
Reach out to people with influence in your industry or local area and pay them to write a blog post for your site or interview them and post the transcript on your site. Advertise new content they have influence on and ask them to do the same.
Join associations / organizations
Become a member of any association and organization relevant to your local area or sector. Most of these have an online directory of their members where you can list their business details and include a link to their site.
Comment and post on blogs and forums
Comment on blogs and forums related to your industry or location. On most blogs, when you leave a comment, your name is doubled as a link to your site, and in most forums, you are given a signature area that you can use to link to your site.
Find unrelated mentions
Search Google for your business name, your business logo (reverse image search), and the names of important people associated with your business. Contact the sites that mentioned it but didn’t link to your site
Create profiles on social sites
Many social sites allow you to create a profile page, and from that page you can include a link to your site. Use knowem.com to find social sites to join.
Create profiles on business listing websites
Many business listing sites allow you to create a profile page for your business, and from that page, if you pay a commission, you can usually include a link to your site. Click here for a list of sites to register for.
Offer discounts to certain groups of people
Offer discounts to parents / seniors / students / teachers / nurses. Get in touch with the sites visited by these groups and also with local institutions (newspapers, libraries, etc.) and ask if they can mention the discount on your site with a link to your site.
Offer discounts or bonus items to customers
Offer discounts or bonus items to customers who own a site in exchange for linking to your site from yours. Offer the discount on a sliding scale, based on the relevance and authorship of your website.
Sign up with coupon websites
Many coupon sites, where you list discounts or special offers on your products / services, allow you to link to your site from the page where your coupons are listed. Search Google for “coupon sites” to find coupon sites to sign up for.
Sponsor someone or something in your area
There are many sponsorship options (charities, shelters, teams, clubs, events, etc.) to choose from. After making a donation, ask them to mention you on their blog or sponsor page and they will usually be happy to do so.
Launch a weekly or monthly contest in which those who participate can win a voucher for your products / services. Get in touch with relevant local sites and institutions (newspapers, libraries, etc.) and ask if they can link to the competition on your site.
Citations for Local SEO: Find out what citations are, why they are important to local SEO, and where you can get them from.
What are local SEO appointments?
An appointment is an online reference to your business name, address, and telephone number (NAP). Like links to your website, Google uses them to evaluate your company’s online authority. However, unlike links, citations don’t have to be linked to your business website to be credited. So having your NAP in the plain text list is fine.
A partial appointment is one that only includes part of your NAP, perhaps your name and telephone number or name and address. This is better than nothing, but not as beneficial as a full date. A full quote is one that includes your company’s full NAP. It doesn’t matter how that information is visibly listed (horizontally or vertically), as long as it’s all there. This is an example of a full citation:
SEO expert, +919717287859
For a quote to help you with your local SEO strategy, it’s important that it exactly matches the NAP on your website and Google My Business page. The format you choose for your appointments isn’t important, but choosing a format and sticking to it is. It must be 100% consistent in the name (abbreviations? Ltd?), Address (suite number? Floor?) And telephone number (+91? Spaces or not spaces?) Used when building appointments.
Why are appointments important?
Along with links and reviews, citations are a primary factor that Google uses to decide in which order to rank businesses in local search results. To them, it makes sense that a business that is mentioned a lot online deserves a higher ranking than one that is just mentioned, especially if those mentions are found on websites that are relevant in terms of location and / or topic.
Google also uses citations to verify the accuracy of contact details on its local business listings, as listing addresses or phone numbers that are outdated, incorrect, or forged look bad to it and cause people to put in doubt the reliability of their search results. If the exact same NAP appears on more than 50 different websites, it is most likely the correct information and Google may be more confident in showing that NAP to users.
Another reason why citations are important is that in addition to helping to improve your business’ ranking in local search results, it increases overall awareness of your business and offers more ways for people to find you online. The more places your company’s NAP is listed, the more likely people are to see it and the more people will see it, the more people will contact you.
Where can you get the quotes?
It’s a common misconception that the only place to get citations from both directories, both local and industry-specific, but that’s not true. Directories are good places to find dating, but so are blogs, forums, social networking sites, etc. So, don’t just look at directories as a source of citations. Some alternative sources of citations include:
- Press releases
- Signature of articles and guest posts
- Question and answer sites
- Descriptions of images and videos
- Profile pages
- Forum signatures
Local SEO Reviews – A look at what, in a local SEO context, counts as reviews, how you can get them, and how many you need.
Local SEO is for businesses that primarily serve customers in their area, be it their city, town or county, and therefore want their website to be found by people looking for keyword phrases that include their location . For example, “Birmingham accountants” or “Yorkshire dentists”.
If someone searches for a keyword phrase that Google classifies as localized, in addition to showing standard search results and paid ads, it also shows a list of local-only results, usually 7, listed from A to G. These local business listings on Google are useful for several reasons:
They are usually at the top of the standard search results.
Next to these, your business address and phone number appear.
A direct link to your business location is provided on a map.
A direct link to the reviews left by your customers is provided.
In addition to these reasons, local SEO should be considered essential if you run a local business: accountants, beauty salons, delivery boys, dentists, driving schools, gyms, photographers, recruiting agencies, restaurants, restaurateurs, electricians, real estate agents, garages, plumbers. , lawyers, etc. – Why:
More people are looking for local services online than searching offline directories, reading classifieds, or asking their friends for recommendations.
The number of online searches incorporating a location is now in the hundreds of millions and increasing every year.
You can advertise to people in your area, whether they are at home on your computer or outside your phone.
It’s the only way to advertise to someone in your area at the exact moment they’re looking for a service like yours.
It is the most targeted form of advertising. You only post ads to people who are specifically interested in your service.
There is a high conversion rate of leads generated through local searches. It is superior to searches for large, non-localized searches.
Most people looking for a local service don’t scroll down past the businesses that show up on Google’s local listings.
So if your business primarily operates within a local area, rather than serving customers across the country, a local SEO service is required if you want to rank your website high for relevant keywords, attract more targeted visitors. on your website and increase the number of sales made through your website.
SEO Freelancer is led by highly experienced SEO consultant Abhishek Prakash has been providing expert SEO consulting for over 11 years and has extensive SEO knowledge in all aspects of the SEO process. Over the past 11 years, we have provided expert SEO services to over 150 companies, helping them improve their Internet marketing. We have helped many companies create a dominant position in the rankings and, consequently, achieve higher organic traffic and revenue. Contact us today to find out what we can do for you.